How We Drove Over $200K in Sales in Just 5 Months
From Low Traffic to Overflowing Leads: A Data-Driven Approach to Local Marketing Success for - Lone star homeremodeling pros
Read Full Case Study Below 👇👇
Read Full Case Study Below 👇👇
The Challenge was
Our client, a Kitchen and Bath Remodeling business located in Texas, was Struggling with minimal online presence. They faced the following challenges:
1
Low website traffic
Their website received very few visitors, hindering brand awareness and lead generation.
2
Zero online leads
No leads were generated through the website, impacting their sales pipeline.
3
Unoptimized website
The website lacked proper optimization, making it difficult for search engines to understand and rank it for relevant searches.
Our Approach: Quality Over Quantity in Local Market
We knew throwing random marketing tactics wouldn't solve the core issues. Instead, we focused on a data-driven approach, prioritizing high-quality traffic and leads over sheer quantity.
We Also Knew that In today's digital landscape, a strong local presence is crucial for any business. We knew that for our client, success hinged on reaching customers within their service area. Therefore, we adopted a strategic approach focused on local market dominance.
We Also Knew that In today's digital landscape, a strong local presence is crucial for any business. We knew that for our client, success hinged on reaching customers within their service area. Therefore, we adopted a strategic approach focused on local market dominance.
Key Strategies We Used
1
Local SEO
- Keyword Research: We conducted thorough keyword research to identify relevant local search terms potential customers might use to find businesses like our client's.
- On-Page Optimization: We optimized the website content and structure with targeted keywords, including location-specific elements (city, neighborhood).
- Google My Business Optimization: We claimed, verified, and optimized the client's Google My Business listing with accurate information, high-quality photos, and positive customer reviews.
- Local Citations: We built citations for the client's business across relevant online directories to increase local search visibility.
2
Google Ads
- Targeted Campaigns: We created targeted Google Ads campaigns focused on reaching users in the client's service area searching for related keywords.
- Landing Page Optimization: We developed high-converting landing pages specifically designed for the Google Ads campaigns, emphasizing relevant services and clear calls to action (CTAs).
- Conversion Tracking: We implemented conversion tracking to monitor user actions on the website and measure the effectiveness of the ad campaigns.
3
Facebook Ads
- Local Targeting: We utilized Facebook Ads' robust targeting options to reach users based on location, demographics, and interests relevant to the client's ideal customer profile.
- Engaging Ad Creatives: We created eye-catching ad creatives that showcased the client's services and special offers.
- Track and Analyze: We closely monitored ad performance and adjusted strategies based on user engagement and click-through rates.
4
Local Content Marketing
- Local Content Creation: We developed valuable content (blog posts, infographics, videos) focusing on local issues and topics relevant to the client's target audience.
- Content Promotion: We promoted the content through social media channels and local online communities to increase website traffic and brand awareness.
- Website Authority: Regular content creation established the client as a thought leader in the local market, improving website authority and organic search ranking.
The Results We Get …
$200K+ in Sales
Our digital marketing strategies generated over $200,000 in sales for the client in just 5 months.
320% Increase in Local Traffic
Website traffic soared by 320%, significantly increasing brand visibility.
581 Leads Generated
We generated 581 qualified leads through the website, providing the client with a robust sales pipeline.
6205 Ads Clicks
Through targeted ads, we achieved 6205 user clicks to the client's website.
Is your business struggling with a similar lack of online presence?
Are you ready to see a dramatic increase in traffic, leads, and sales? Contact Us Today for a free Consultation.
